Global SEM

8 February
2012

Yandex SEO Myths Busted

By Mark Burns | SEO | One comment so far

Yandex progression as a powerful eastern European search engine has been nothing short of phenomenal. With over 60% Russian search market share, optimizing your Russian site to Yandex algorthym is extremely important.Unfortunately, for many companies looking to optimize their sites, Yandex has undergone quite radical ranking updates over the past couple years leaving many myths and now out-dated ideas on how to optimize a Russian site. Here are the top 5 myths… busted!

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4 April
2011

The Beginning, Middle & End of an Effective PPC Campaign

By Suttida Yang | PPC | No comment yet

Organizing a PPC campaign comes with challenges. Despite the fact that there are many components to running an effective campaign, I’m going to break it down to three different parts: Beginning, Middle and End. Yes, just as if it were a storybook.

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14 February
2011

Why You Should Enter the Global Market

By Suttida Yang | Global Marketing | No comment yet

“An increasing number of businesses are grappling with the challenges of global expansion these days, as investors from the Middle East, Asia, and South America seek out U.S. brands and retail concepts to develop in their home markets.” – Ryan Underwood, on inc.com

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27 January
2011

Start Branding Your Business Online

By Suttida Yang | Branding | No comment yet

Stepping out to make a name for your company isn’t easy. It takes quite a bit of planning, consistency and you face the challenge of not being able to control what is said about you on the web – good or bad. But don’t let that hold you back! I don’t need to preach the fact that online marketing is key to the survival of the business world today because it’s been said time and time again. So before you get started, here are a few questions to ask yourself…

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19 January
2011

5 Tips on Running a Localized PPC Campaign

By Suttida Yang | PPC | One comment so far

PPC (aka pay per click and paid search advertising) is one of the fastest ways to drive targeted traffic to your website. Of course, the opportunities here are vast; however, proceeding without a game plan can be detrimental to your cost! Here are 5 tips on how to run a localized PPC campaign in Adwords.

Leverage the Power of Geo-Targeting and Local Ad Extensions

You can geographically target your campaigns by country, languages, etc. and also taking your campaign an additional step up by utilizing local ad extensions. Local ad extensions enable you to run a campaign that will show your physical address and phone number along with your search ads. This will further help customers find out more information about your business and its offerings.

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