Nordic SEO: Top 5 Tips on Getting the Most from Nordic Search
By Mark Burns | SEO | No comment yet
The Nordic market has become increasingly popular over recent years with the enticement of a strong market economy which includes countries with some of the strongest internet penetration rates in the world.
Better still, these Google dominated markets have fantastic e-commerce penetration – and in fact they like to buy British! 40% of Nordic shoppers buy online at foreign sites; 60% of these buy from UK websites and 45% buy from US websites.
If you’re looking to get some traction in these lucrative markets the top 5 SEO tips below can help…
New Weibo = Facebook Meets Google+ Meets Twitter (with a 300 Million Fan Base)
By Mark Burns | Social Media | One comment so far
We’ve found a sneak preview of Weibo’s new update and it shows a social media platform that combines Facebook, Twitter and Google+. This latest Weibo re-design, due for release in October, could be what users have been crying out for … one platform that does it all!
So how does it work and is it going to change the world?
go.qq.com Lights Up China’s Online Travel Market
By Mark Burns | Global Marketing | No comment yet
Tencent, the company behind one of China’s largest social media platforms ‘QQ’, launched its travel website go.qq.com during the past few months after a long beta period. The results from May 2012 are very surprising and mean a total focus switch for China’s OTA.
2012 Online Markets to Watch: India
By Mark Burns | Global Marketing | One comment so far
India’s rapid rise in 2011 as a global internet player has pushed the country into a leading growth market of 2012. We are seeing a strong interest from many of our clients about online advertising in India as the country pushes development despite the global economic decline. Below we’ll look at some recent events which have shaped India into a leading growth market, how the population uses the internet and how best to target this market.
The Best 404 Error Messages of 2011
By Mark Burns | Global Marketing | No comment yet
Besides being a leading international marketing services provider, we at Wordbank also love a laugh. And this year we are celebrating Christmas the traditional way, by showing off some of our favourite 404 error messages.
Below are my top ten 404 error messages of 2011 (all screenshots link to actual 404s). Enjoy and merry Christmas!
Seznam – The Forgotten Search Engine
By Mark Burns | Global Marketing | 8 responses so far
Seznam, the Czech Republic search engine, has been lost in a sea of “big players” and I plan to help promote it and explain why this engine is still important. Non-Google engines like Baidu and Yandex get all the glory and all the news for fighting against the Google monopolization. Is it time to give Seznam some respect too?
What Languages Do People Use Online?
By Mark Burns | Global Marketing | 5 responses so far
Every now and again you find a news article which instantly prompts a blog post. Such a moment happened to me yesterday and it’s thanks to an article in the Independent. It discusses the age-old question:“What language do my potential customers use online?” Here is a rundown of the top 5 most used languages online, including volumes:
1. English (537 million users). English still dominates in an online world driven by UK and US internet activity.
Local Asian Search Engines Overview
By Mark Burns | Global Marketing | One comment so far
“Google, Yahoo and Bing have succeeded in world domination… …. Mwwahahaha!!”When you hear this statement, run away!
The world is dominated by local search engines and from an international online marketing point of view – this is important to understand. Google does cover a large portion of the world but markets like Asia are dominated by local search engines not the “global” players. So who are these local Asian search engines?
How Compelling Content Can Boost Business
By Suttida Yang | Global Marketing | One comment so far
A stagnant site, blog, or social media page won’t get you far especially when it comes to overall business growth and promoting your products/services. This blog post will explore the many ways in which you can generate content and distribute it to engage your customers and prospects.
Generating Content
Think of all the things that you’ve already done thus far ranging from blog posts, articles, press releases, YouTube videos, presentations, etc. The point I’m trying to make is that you can pull from these current resources to generate new content. “At a basic level, this information can be the basis for initiatives such as a series of blog posts, or articles and bylines that can then be leveraged for link building requests.” – Derek Edmond, featured in Search Engine Land
