Tencent, the company behind one of China’s largest social media platforms ‘QQ’, launched its travel website go.qq.com during the past few months after a long beta period. The results from May 2012 are very surprising and mean a total focus switch for China’s OTA.
India’s rapid rise in 2011 as a global internet player has pushed the country into a leading growth market of 2012. We are seeing a strong interest from many of our clients about online advertising in India as the country pushes development despite the global economic decline. Below we’ll look at some recent events which have shaped India into a leading growth market, how the population uses the internet and how best to target this market.
Besides being a leading international marketing services provider, we at Wordbank also love a laugh. And this year we are celebrating Christmas the traditional way, by showing off some of our favourite 404 error messages.
Below are my top ten 404 error messages of 2011 (all screenshots link to actual 404s). Enjoy and merry Christmas!
Every now and again you find a news article which instantly prompts a blog post. Such a moment happened to me yesterday and it’s thanks to an article in the Independent. It discusses the age-old question:“What language do my potential customers use online?” Here is a rundown of the top 5 most used languages online, including volumes:
1. English (537 million users). English still dominates in an online world driven by UK and US internet activity.
ZenithOptimedia recently forecasted that global ad spending will grow by only 4.2%. This is based on the political activism in the Middle East and the Japanese quake. However, moving into 2012, a forecasted growth of 5.8% is expected as Japan and the Middle East rebound.
“The biggest gainers will be China, Russia and Brazil. According to ZenithOptimedia, China is slated to overtake Germany to become the world’s third-largest ad market by 2013, just behind Japan. Brazil is expected to overtake France this year, and become the sixth largest, while Russia is expected to rise from 12th place to 10th.” –AdAge
Illustrated below is the highest percentage of Internet users in the world for 2010. Given that we’ve just started 2011, it’s safe to say that drastic changes have not yet occurred. Sure, it may be obvious that the U.S. isn’t number one, but why is it that international search engine marketing hasn’t been more of a prevalent topic?