go.qq.com Lights Up China’s Online Travel Market
By Mark Burns | Global Marketing | No comment yet
Tencent, the company behind one of China’s largest social media platforms ‘QQ’, launched its travel website go.qq.com during the past few months after a long beta period. The results from May 2012 are very surprising and mean a total focus switch for China’s OTA.
EU Cookie Law in Europe
By Mark Burns | Global Marketing | 2 responses so far
At the end of last month, the UK online world was buzzing with EU Cookie Law questions. We now know the EU cookie law is implemented in the UK and the impact of this has been felt by companies and webmasters across the country.
But has anyone thought how your European sites should be complying with this? The law is new to UK but not to Europe – so what should you have already done and in which markets? In this article, I will clearly explain how the EU cookie has or should have altered your European sites.
2012 Online Markets to Watch: India
By Mark Burns | Global Marketing | One comment so far
India’s rapid rise in 2011 as a global internet player has pushed the country into a leading growth market of 2012. We are seeing a strong interest from many of our clients about online advertising in India as the country pushes development despite the global economic decline. Below we’ll look at some recent events which have shaped India into a leading growth market, how the population uses the internet and how best to target this market.
The Best 404 Error Messages of 2011
By Mark Burns | Global Marketing | No comment yet
Besides being a leading international marketing services provider, we at Wordbank also love a laugh. And this year we are celebrating Christmas the traditional way, by showing off some of our favourite 404 error messages.
Below are my top ten 404 error messages of 2011 (all screenshots link to actual 404s). Enjoy and merry Christmas!
Where Facebook Stumbles…
By Mark Burns | Social Media | One comment so far
“They don’t have roads in Bosnia but they have Facebook” is the slightly condescending line from the hit film The Social Network. But in a world that is forever becoming Facebook’s, how far are they from world domination… socially at least?
What Languages Do People Use Online?
By Mark Burns | Global Marketing | 5 responses so far
Every now and again you find a news article which instantly prompts a blog post. Such a moment happened to me yesterday and it’s thanks to an article in the Independent. It discusses the age-old question:“What language do my potential customers use online?” Here is a rundown of the top 5 most used languages online, including volumes:
1. English (537 million users). English still dominates in an online world driven by UK and US internet activity.
Global Advertising: Top Ad Markets
By Suttida Yang | Global Marketing | No comment yet
ZenithOptimedia recently forecasted that global ad spending will grow by only 4.2%. This is based on the political activism in the Middle East and the Japanese quake. However, moving into 2012, a forecasted growth of 5.8% is expected as Japan and the Middle East rebound.
“The biggest gainers will be China, Russia and Brazil. According to ZenithOptimedia, China is slated to overtake Germany to become the world’s third-largest ad market by 2013, just behind Japan. Brazil is expected to overtake France this year, and become the sixth largest, while Russia is expected to rise from 12th place to 10th.” –AdAge
Going Global: What to Focus on and Tools to Help
By Suttida Yang | Global Marketing | 2 responses so far
Illustrated below is the highest percentage of Internet users in the world for 2010. Given that we’ve just started 2011, it’s safe to say that drastic changes have not yet occurred. Sure, it may be obvious that the U.S. isn’t number one, but why is it that international search engine marketing hasn’t been more of a prevalent topic?
How Compelling Content Can Boost Business
By Suttida Yang | Global Marketing | One comment so far
A stagnant site, blog, or social media page won’t get you far especially when it comes to overall business growth and promoting your products/services. This blog post will explore the many ways in which you can generate content and distribute it to engage your customers and prospects.
Generating Content
Think of all the things that you’ve already done thus far ranging from blog posts, articles, press releases, YouTube videos, presentations, etc. The point I’m trying to make is that you can pull from these current resources to generate new content. “At a basic level, this information can be the basis for initiatives such as a series of blog posts, or articles and bylines that can then be leveraged for link building requests.” – Derek Edmond, featured in Search Engine Land
