Top 10 Mistakes in Multilingual PPC
By Mark Burns | PPC | No comment yet
International PPC is often considered the ‘next step’ of paid search activity after a fairly steady English market PPC strategy has been identified and tackled. This is understandable but often it’s the international PPC which then suffers due to pre-existing English campaigns taking over international/multilingual PPC advertising.
In this post we examine some of those common issues and how it should be resolved.
German PPC – How to Maximise Your ROI
By Mark Burns | PPC | One comment so far
Frequently, we get companies coming to us with PPC issues in one particular market – Germany, and this really isn’t surprising! Germany is a difficult digital market due to their structured approach to online purchasing. Often this manifests itself in German PPC because of the focus on ROI.
In this article I’ll be giving you 5 top tips on how to get the most from your German PPC.
Key Information to Open & Run a Yandex PPC Account
By Mark Burns | PPC | No comment yet
Due to fairly high interest on my recent post “opening a Baidu PPC account“, it seemed appropriate to follow this up with another one of my favourite non-Google search engines – Yandex. With over 60% of the Russian search market and much stronger CTR on PPC ads than any other search engine – you must utilise Yandex.Direct to get the most from Russian search marketing.
So, what do you need to do to open and run a Yandex PPC Account:
Key Information You Need to Open a Baidu PPC Account
By Mark Burns | PPC | 4 responses so far
Opening a Baidu PPC account is far more complicated than Google, Yandex, Yahoo-JP or any other PPC platform.It requires local presence, Chinese language skills and market-related paperwork, which makes it near impossible for non-China based companies to “go it alone”. Whilst I highly recommend using a company with Baidu PPC expertise, below are a few key thing you will need to open a Baidu PPC account:
International PPC: 5 Reasons Russia’s Yandex.Direct is better than Adwords
By Mark Burns | PPC | No comment yet
Russia’s Yandex PPC is better than Google PPC. There – I said it! But what I’m actually saying is that the Yandex pay-per-click platform, Yandex.Direct, is more flexible and provides more functionality than Google Adwords. And before the onslaught begins, I can give you 5 good reasons why this is:
1. Bid flexibility
In Yandex PPC, you can utilise its multi-tier bidding strategy and set bids for a top position, a top 3 position, a first page position etc. However, in Google Adwords you go in blind. The first page bid guides you to some extent but is very inaccurate and Adwords new ‘top v side’ reporting tool is an after performance analysis. With Yandex you know what you need to pay to get where you want to be straight away.
Localizing a Multilingual PPC Campaign
By Suttida Yang | PPC | No comment yet
When launching a multilingual PPC campaign, many companies think that a direct translation will do. Often, the assumption is that if the U.S. English based campaign is running well, it should perform the same in other languages too. Really, this isn’t the case at all.
Some key points to keep in mind…
The Beginning, Middle & End of an Effective PPC Campaign
By Suttida Yang | PPC | No comment yet
Organizing a PPC campaign comes with challenges. Despite the fact that there are many components to running an effective campaign, I’m going to break it down to three different parts: Beginning, Middle and End. Yes, just as if it were a storybook.
A Few Do’s and Don’ts of an Adwords Campaign
By Suttida Yang | PPC | No comment yet
Understanding the core fundamentals of running an effective campaign that can lead to a worthy ROI is crucial to the success of any business. The purpose of running a PPC campaign is to obtain qualified leads and/or conversions. Let a few of the do’s and don’ts outlined below help guide you through your PPC journey!
Do’s
Structure your campaign properly so that you can make the most use of the keywords you choose and the money you spend on them. Jen from PPC Hero, explains that each ad group needs to have a specific, targeted set of keywords, and that each ad group should contain ad texts that are relevant to the keywords within the ad group. Check out the images below.
