Pinterest breaking into China (sort of)
By Mark Burns | Social Media | One comment so far
Pinterest’s incredible rise through US social media ranks highlights the power of imagery sharing online. This has not gone unnoticed in the rest of the world! China’s social media scene has changed as a reflection to Pinterest with the launch of multiple ‘copycat’ platforms. Let’s review them!
Key Information You Need to Open a Baidu PPC Account
By Mark Burns | PPC | One comment so far
Opening a Baidu PPC account is far more complicated than Google, Yandex, Yahoo-JP or any other PPC platform.It requires local presence, Chinese language skills and market-related paperwork, which makes it near impossible for non-China based companies to “go it alone”. Whilst I highly recommend using a company with Baidu PPC expertise, below are a few key thing you will need to open a Baidu PPC account:
Yandex SEO Myths Busted
By Mark Burns | SEO | No comment yet
Yandex progression as a powerful eastern European search engine has been nothing short of phenomenal. With over 60% Russian search market share, optimizing your Russian site to Yandex algorthym is extremely important.Unfortunately, for many companies looking to optimize their sites, Yandex has undergone quite radical ranking updates over the past couple years leaving many myths and now out-dated ideas on how to optimize a Russian site. Here are the top 5 myths… busted!
2012 Online Markets to Watch: Qatar
By Mark Burns | Global Marketing | No comment yet
Qatar has taken the reins from areas such as UAE (particularly Dubai) and continued the Arabic world’s rapid development online.
Although Qatar has a relatively small population of only 1.8 million, they are fast shaping the online world with internet penetration rates increasing by 500% over the past ten years. With natural resources, an educated population and major events to look forward to, Qatar is likely to have a strong 2012.
Below we’ll look at some recent events that have shaped Qatar’s digital landscape, how the population uses the internet and how best to target this market.
2012 Online Markets to Watch: India
By Mark Burns | Global Marketing | No comment yet
India’s rapid rise in 2011 as a global internet player has pushed the country into a leading growth market of 2012. We are seeing a strong interest from many of our clients about online advertising in India as the country pushes development despite the global economic decline. Below we’ll look at some recent events which have shaped India into a leading growth market, how the population uses the internet and how best to target this market.
The Best 404 Error Messages of 2011
By Mark Burns | Global Marketing | No comment yet
Besides being a leading international marketing services provider, we at Wordbank also love a laugh. And this year we are celebrating Christmas the traditional way, by showing off some of our favourite 404 error messages.
Below are my top ten 404 error messages of 2011 (all screenshots link to actual 404s). Enjoy and merry Christmas!
Where Facebook Stumbles…
By Mark Burns | Social Media | No comment yet
“They don’t have roads in Bosnia but they have Facebook” is the slightly condescending line from the hit film The Social Network. But in a world that is forever becoming Facebook’s, how far are they from world domination… socially at least?
Google reportedly buying Daum – Should Naver be worried?
By Mark Burns | Global Marketing | No comment yet
Google is apparently ready to invest heavily in South Korea by purchasing Daum, the second largest search engine in this market. But what does this mean for the market and the market leader – Naver? Daum currently has a market share of around 12% which doesn’t appear particularly huge but with Google market share standing at 2% – this would be a significant jump for Google. And before the outcry, please understand Daum and Google’s past history and what this takeover actually means.
Seznam – The Forgotten Search Engine
By Mark Burns | Global Marketing | 8 responses so far
Seznam, the Czech Republic search engine, has been lost in a sea of “big players” and I plan to help promote it and explain why this engine is still important. Non-Google engines like Baidu and Yandex get all the glory and all the news for fighting against the Google monopolization. Is it time to give Seznam some respect too?
Social Media in Brazil
By Mark Burns | Social Media | One comment so far
Brazil is one of the most rapidly growing internet markets in the world. Its vast population and internet expansion rate over the past 6 years have resulted in Portuguese becoming a top 5 online language and Brazilian internet users moving above established high internet usage countries such as the UK (in 2005) and Germany (in 2007).
